a group of university students attending one of their classes in their business management course in college.

BSc (Hons) Business Management

JPT/BPP(K)1000- 600/P712 Jld.5(5) (FA 7563) 1/28

This programme will provide you with the necessary skills to compete in today’s competitive global markets. You will gain a wide and varied business education, preparing you for opportunities across a range of managerial careers.

The programme includes a 4-month internship in the final year which will give you the opportunity to apply the skills, knowledge and understanding you have gained throughout the programme.

 

This program is awarded by the University of Salford, U.K.

INTAKES

  • January
  • June
  • August
Entry RequirementProgramme StructureCareer OpportunitiesLearning OutcomeFAQ

Any one of the following:

  • 2 Cs (CGPA 2.00) in STPM AND pass in Mathematics and credit in English in SPM; or
  • 2 A-level full passes (CGPA 2.00); or
  • 5 Bs in UEC; or
  • Diploma (Level 4 KKM, CGPA 2.00); or
  • Matriculation / Foundation (CGPA 2.00); or
  • Other equivalent qualification recognized by the Malaysian Government
Year 1
  • Penghayatan Etika & Peradaban
  • Academic English
  • The Future of Business
  • Creative Problem Solving and Decision Making
  • Digital & Business Skills
  • Falsafah & Isu Semasa
  • Data Analysis for Business
  • Business Finance in Practice
  • Principles of HRM
  • Understanding Organizations
Year 2
  • Youth Development
  • Intercultural Management
  • Project Management
  • Marketing to Consumers in Digital Age
  • Professional Development
  • Environmental Management
  • Elective 1
  • Operations Management
  • Live Business Project
  • Analysis for Management
  • Decision Making
Year 3
  • Socio-Economic Engagement
  • Business Entrepreneurial Simulation Project
  • Strategic Management
  • Business Ethics & Sustainability
  • Elective 2
  • Innovation & Entrepreneurship
  • International Business
  • Leadership & Management in Business
  • Supply Chain Management & Digital Transformation
  • Elective 3
  • Industrial Training
Elective Subject Cluster

Marketing

  • Psychology of Marketing
  • Strategic Brand Management
  • Integrated Marketing Communication

Enterprise System

  • Enterprise Resource Planning
  • Business Intelligence
  • Strategic IS Management

Human Resource

  • Training & Development
  • Safety & Health Administration
  • Employment & Industrial Relation

Finance

  • Accounting Information Systems
  • Financial Markets and Institutions
  • Financial Statement Analysis

Graduates are well-prepared with theoretical as well as practical knowledge and skills to take up a host of graduate entry jobs in the following fields or functions:

  • Management / Administration
  • Marketing / Business Development
  • Material Planning / Operations
  • Purchasing / Buyers
  • Banking / Finance
  • Human Resources

The UK business programmes offered at SENTRAL College Penang are subject to the quality assurance procedures of the University of Salford, and are required to meet the expectations of the higher education regulatory bodies in the UK. Through the Bachelor of Business Management programme, you will develop a broad understanding of core business operations, such as marketing, economics, accounting, finance, and human resource management. From these introductory courses, you will then be able to select more specialised business electives to focus on in your second and third year of bachelor’s studies.

  • Analyse knowledge in the business industry.
  • Demonstrate comprehensively practical skills in the business industry.
  • Correlate humane responsibility and social skills within the business industry.
  • Apply issues professionally and ethically in line with the business code of conduct.
  • Communicate effectively in teams, with the capability to be a leader in both written and spoken forms.
  • Evaluate solutions critically and scientifically to solve problems in the business industry.
  • Justify the needs for information management and life-long learning in the business careers.
  • Recommend managerial and entrepreneurial skills in the business industry.
Why is Business Management a popular choice of study at SENTRAL?

The Business Management program at SENTRAL is a popular choice because it provides a well-rounded education that prepares students for leadership roles across diverse industries. Focusing on strategy, leadership, organizational behavior, and entrepreneurship, the program equips students with essential management skills. Through hands-on learning experiences like case studies, group projects, and leadership workshops, students gain the practical knowledge and confidence needed to make a real impact in the business world.

How does SENTRAL’s Business Management program help develop entrepreneurial skills?

SENTRAL’s Business Management program fosters entrepreneurial skills through specialized courses in startup management, innovation, and business development. Students have the chance to participate in entrepreneurship competitions, join incubator programs, and present their business ideas to industry professionals. These hands-on experiences provide valuable insights into the challenges of launching and scaling a business, equipping students with the practical skills and confidence to succeed as entrepreneurs.

What makes SENTRAL’s Business Management program stand out in terms of global exposure?

SENTRAL’s Business Management program stands out for its strong international focus, allowing students to explore global business practices through exchange programs, internships, and international case studies. This global perspective is further enriched by a network of alumni and corporate partners worldwide, offering students unique opportunities for cross-cultural collaboration and access to exciting global career pathways.

What are the career prospects after studying Business Management?

Graduates of the Business Management program can pursue diverse careers in fields such as marketing, finance, human resources, or entrepreneurship. The program equips students with versatile skills and comprehensive knowledge, preparing them to excel in any industry or even establish and grow their own businesses.

How does technology blend into the Business Management program at SENTRAL?

SENTRAL integrates technology into the Business Management program through courses on business analytics, digital marketing, and e-commerce. Students learn to use advanced tools like Power BI and Excel for data analysis and decision-making, ensuring they are equipped to thrive in today’s tech-driven business landscape. This approach keeps students ahead of emerging trends and enhances their readiness for modern business challenges.

SENTRAL College Penang: Shape Your Future with a Bachelor’s Degree in Business Management

At SENTRAL College Penang, our Bachelor’s Degree in Business and Management course prepares you for success in the competitive global markets. With a wide range of career opportunities in management, marketing, finance, and more, our program equips you with both theoretical knowledge and practical skills. Awarded by the University of Salford, U.K., our degree holds global recognition and is subject to the highest quality assurance standards. With a 4-month internship opportunity and specialized business electives, you can apply your knowledge and tailor your studies. Enroll now by downloading the brochure below or contact us now to shape your future in the dynamic field of business management.

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